Director of Outreach – Dayton, OH

DIRECTOR OF OUTREACH

SUMMARY:

The Director of Outreach is responsible for leading and managing a team of Community Outreach Managers (outside sales) within a specified geographic area, ensuring growth in Admissions through planning, execution, and effective sales management of a regional team. This individual will be dedicated to growing the company’s community account base through hands-on business development, sales management, focused referral generation and strategic brand building initiatives.

RESPONSIBILITIES:

• OUTREACH LEADERSHIP AND STRATEGY:
  • Collaborating with senior management to establish and execute community engagement strategy and performance objectives for the assigned territory.
  • Assisting in strategic planning/department goal setting and regional objectives.
  • Leading new market development and evaluation.
  • Providing direction and support to site-based Community Outreach Managers (COMs) in developing appropriate market coverage and strategy.
• TEAM MANAGEMENT AND DEVELOPMENT:
  • Managing a highly successful Outreach (sales) team to drive census and meet or exceed department and corporate related goals.
  • Assisting in recruiting, hiring, onboarding, and training of new hires within the region.
  • Holding frequent performance reviews with the team to provide constructive feedback.
  • Training new hires on company processes and procedures.
• MARKET ANALYSIS AND RELATIONSHIP BUILDING:
  • Improving Brightview’s market position by understanding the competitive landscape, identifying new business opportunities, and building upon key stakeholder relationships.
  • Forecasting and evaluating annual, quarterly, and monthly goals, analyzing data to report on outcomes.
  • Understanding the competitive landscape and keeping abreast of industry developments and applications at the regional level.
  • Attending key presentations and industry trade shows/events as needed.
• STRATEGIC INITIATIVES AND MISCELLANEOUS DUTIES:
  • Strategic data management and review – providing direction and support to site-based Community Outreach Managers.
  • Consistently achieving weekly, monthly, and quarterly outreach metrics.
  • Utilizing available tools/platforms to continually monitor/track KPI’s and trends.
  • Establishing clear expectations for communication and activity objectives with COMs.
  • Conducting regional sales meetings and continued education programs.
  • Managing and supervising the team to ensure they are on track to achieve objectives.
  • Leading, motivating, and inspiring performance beyond expectations and celebrating achievements.

KNOWLEDGE SKILLS, AND ABILITIES

• Proven sales and outreach expertise with a track record of driving patient referrals and building relationships with healthcare professionals and community stakeholders.
• Excellent communication skills, both verbal and written, with the ability to tailor messages to diverse audiences and utilize various communication channels effectively.
• Strong organizational and analytical abilities to manage multiple priorities, assess market trends, and evaluate outreach effectiveness through data analysis.
• Collaboration and leadership skills to work effectively with internal teams, inspire and motivate team members, and foster a customer-focused culture of empathy and trust.
• Demonstrated healthcare industry knowledge, including outpatient services, regulations, and reimbursement processes.