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Director of OutreachHarrisonburg, VA

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Why You'll Love This Job

DIRECTOR OF OUTREACH


SUMMARY:

The Director of Outreach is responsible for leading and managing a team of Community Outreach Managers (outside sales) within a specified geographic area, ensuring growth in Admissions through planning, execution, and effective sales management of a regional team. This individual will be dedicated to growing the company’s community account base through hands-on business development, sales management, focused referral generation and strategic brand building initiatives.


RESPONSIBILITIES:


  • OUTREACH LEADERSHIP AND STRATEGY:
    • Collaborating with senior management to establish and execute community engagement strategy and performance objectives for the assigned territory.
    • Assisting in strategic planning/department goal setting and regional objectives.
    • Leading new market development and evaluation.
    • Providing direction and support to site-based Community Outreach Managers (COMs) in developing appropriate market coverage and strategy.
  • TEAM MANAGEMENT AND DEVELOPMENT:
    • Managing a highly successful Outreach (sales) team to drive census and meet or exceed department and corporate related goals.
    • Assisting in recruiting, hiring, onboarding, and training of new hires within the region.
    • Holding frequent performance reviews with the team to provide constructive feedback.
    • Training new hires on company processes and procedures.
  • MARKET ANALYSIS AND RELATIONSHIP BUILDING:
    • Improving Brightview’s market position by understanding the competitive landscape, identifying new business opportunities, and building upon key stakeholder relationships.
    • Forecasting and evaluating annual, quarterly, and monthly goals, analyzing data to report on outcomes.
    • Understanding the competitive landscape and keeping abreast of industry developments and applications at the regional level.
    • Attending key presentations and industry trade shows/events as needed.
  • STRATEGIC INITIATIVES AND MISCELLANEOUS DUTIES:
    • Strategic data management and review – providing direction and support to site-based Community Outreach Managers.
    • Consistently achieving weekly, monthly, and quarterly outreach metrics.
    • Utilizing available tools/platforms to continually monitor/track KPI’s and trends.
    • Establishing clear expectations for communication and activity objectives with COMs.
    • Conducting regional sales meetings and continued education programs.
    • Managing and supervising the team to ensure they are on track to achieve objectives.
    • Leading, motivating, and inspiring performance beyond expectations and celebrating achievements.

 

KNOWLEDGE SKILLS, AND ABILITIES

  • Proven sales and outreach expertise with a track record of driving patient referrals and building relationships with healthcare professionals and community stakeholders.
  • Excellent communication skills, both verbal and written, with the ability to tailor messages to diverse audiences and utilize various communication channels effectively.
  • Strong organizational and analytical abilities to manage multiple priorities, assess market trends, and evaluate outreach effectiveness through data analysis.
  • Collaboration and leadership skills to work effectively with internal teams, inspire and motivate team members, and foster a customer-focused culture of empathy and trust.
  • Demonstrated healthcare industry knowledge, including outpatient services, regulations, and reimbursement processes.

 



Skills & Qualifications

QUALIFICATIONS:

  • EXPERIENCE
    • 3+ years of Sales or Marketing experience, preferably within a healthcare setting.
  • EDUCATION:
    • Bachelor’s degree in Business, Marketing or related field preferred

 

BENEFITS AND PERKS

  • PTO (Paid Time Off)
  • Immediately vested and eligible in 401k program with employer match.
  • Company sponsored ongoing training and certification opportunities.
  • Full comprehensive benefits package including medical, dental, vision, short term disability, long term disability and accident insurance.
  • Substance Use Disorder Treatment and Recovery Loan Repayment Program (STAR LRP)
  • Tuition Reimbursement after 1 year in related field
     

We offer competitive compensation, comprehensive benefits, and a supportive work environment dedicated to your professional growth and development.

Ready to shape our future by bringing in top talent? Apply now and be a key player in our success!

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Job Number: 10567

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